Submission topics (suggested but not limited to):

CUB08 is looking for research contributions related to computer users’ behaviour, perceptions and responses to the following key aspects:

• Multichannel business management: consumer similarities or differences between digital and physical channels; channel cannibalism; interchannel synergies or conflicts, etc.
• Sectorial experiences: the influence of type of product on the development of the business through the Internet; experiences in selling tangible or intangible products (goods vs services); commercialization of standardised vs non-standardised products, etc.
• Customizing possibilities of products or services through the net: one to one marketing, microsegmentation of the market, etc.
• Consumers’ responses to different solutions and strategies in on online business: security, trust management, etc.
• The influence on computers users’ behaviour of usability, accessibility, web design and virtual store ambience issues, etc.
• New marketing methodologies: viral marketing, target marketing, Geo-marketing, IPTV, behavioural marketing, widget marketing, etc.
• Social networks: mobile social networks, corporative social networks, non-profit vs profit social networks, security issues, usability and accessibility on social networks, etc.
• E-Learning: possibilities and limitations; complementarities with traditional systems; users satisfaction and quality perceptions, etc.
• Mobile businesses: consumer’s characteristics, more successful distributed products, usability and accessibility challenges in mobile devices, etc.